Decode Data for Radical Audience Insights
In recent years, the competition for viewer ratings has intensified and the revenues of the major networks have not kept pace with the costs of the programs. As profit margins decrease, the broadcast & cable networks seek to improve their viewer ratings with innovative scheduling strategies.
Dynamic, Interactive Reporting & Analytics
Automates the daily content, audience insights and market trends schedulers & researchers require.
Develop Deep Audience-Based Insights
Provides traditional performance tracking reports for your day-to-day business while layering in audience profiles and insights from dynamic viewing behaviors.
Decision-Making Support through ML/AI
Our award-winning models use machine learning-based algorithms to give everyone in your company the industry’s most accurate forecasts.
Faced with increasingly complex challenges in today’s rapidly changing TV Viewing landscape, media companies require new tools to compete in the future of television.M&E executives have turned to the RSG Audience platform to quickly pivot from Data Management efficiencies to Data Science proficiencies.
Shiv Sehgal
EVP of Audience/Analytics | RSG Media
Get the latest scoop on TV Viewers
The Programming Research Portal ‘Scoop’ provides a one-stop-shop for Program Schedulers and Researchers to decode viewing data for radical audience-based insights and leverage the latest advancements in ML/AI to build the most competitive TV Schedules.
Dynamic Dashboards
Multi-Network and Network Group Dashboards rank how networks have performed across a rolling 13-week period via interactive tiles that determine weekly and daily drives for each week/day.
Interactive Scheduling Grids
Assesses strength and weaknesses of your Programming Line ups and Competitors through dynamic Daily, Weekly & Dual Heatmaps utilizing all Programming Performance Metrics.
Deep Insights Into Audience Behaviors
The Analytics Suite allows Programmers & Researchers to visualize the migration of audiences and provides the tools to build advanced audience segments to track their duplication to see what else those audiences watch.
Award Winning Predictive Analytics
Parse out KPIs that significantly impact Network & Program Ratings to build the most optimal TV Schedules. Insights all you to create competitive schedules to grab and hold audiences from competitors.
Resources
Hear directly from our customers and learn what we are up to
Let's get in touch
We welcome you to contact us for more information
about any of our products or services.
